Veetoo Trade is a brand new Tradespeople website, offering a whole host of benefits for Trade members and consumers alike. The branding for Veetoo had to be flexible enough to translate into subsidiary identities for offshoots of the company. This included a payment scheme, Car Hire and even a Radio station!

Strong typography is used as the basis of the umbrella brand, which allows for a cohesive brand family, but also recognisable stand-alone identities too.